The Adams Effect, led by Robbie Lee, is a band that prioritizes amazing fun, exhilarating experiences, and lasting memories. In my leadership of a 2 to 3-man team of photographers and videographers, we captured those integral elements of the Adams Effect at Southern Roots in McDonough, Georgia, and The Amp in Carrollton, Georgia. Robbie Lee requested that we take photos and videos that showcased venues to their unique value, so we focused on the passion and character of the band, and how that drove connection with the crowd!